Coca-Cola's AI-generated Christmas ad receives backlash, company responds
Nov 28, 2024 10:53 AM IST
One of the reasons people reacted so negatively to the ad was that Coca-Cola in the US is closely associated with the festive spirit
These new AI-made ads were created by three AI studios which were Secret Level, Silverside AI and Wild Card. They used the generative AI models Leonardo, Luma and Runway, with a new model, Kling, brought in towards the end of production.
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