S,M,L to FML: Why Indian brands just can’t get sizing right
Feb 7, 2025 2:13 PM IST
You have one body. So why are you six different sizes when you shop at a mall? Random sizing hurts both buyers and businesses. Is there a way out?
![Brands tend to pay more attention to hanger-appeal than actual sizing. (SHUTTERSTOCK) Brands tend to pay more attention to hanger-appeal than actual sizing. (SHUTTERSTOCK)](https://www.hindustantimes.com/ht-img/img/2025/02/07/550x309/Brands-tend-to-pay-more-attention-to-hanger-appeal_1738917783814.jpg)
Brands tend to pay more attention to hanger-appeal than actual sizing. (SHUTTERSTOCK)
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