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Friday, Feb 7, 2025

S,M,L to FML: Why Indian brands just can’t get sizing right

You have one body. So why are you six different sizes when you shop at a mall? Random sizing hurts both buyers and businesses. Is there a way out?
Brands tend to pay more attention to hanger-appeal than actual sizing. (SHUTTERSTOCK)
Brands tend to pay more attention to hanger-appeal than actual sizing. (SHUTTERSTOCK)

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News lifestyle brunch S,M,L to FML: Why Indian brands just can’t get sizing right