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Monday, Jan 20, 2025

From tea to tyres: Advertisers flock for a slice of Maha Kumbh pie

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Cakes and cookie maker Britannia Industries Ltd, for instance, has its products at Chai Point, the tea retail brand.
Held once in 12 years, the Kumbh offers an opportunity for consumer brands to connect with millions of people. (HT Photo)
Held once in 12 years, the Kumbh offers an opportunity for consumer brands to connect with millions of people. (HT Photo)

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