Digital ad spends to soar on the back of OTT, e-retail
Feb 7, 2025 8:22 AM IST
India's digital ad market is set to soar from ₹6,000 crore in 2016 to ₹69,856 crore by 2026, overtaking traditional media like TV and print.
![Digital ad spends to soar on the back of OTT, e-retail Digital ad spends to soar on the back of OTT, e-retail](https://www.hindustantimes.com/ht-img/img/2024/12/18/550x309/Cities_4_1734524131609_1734524150061.jpg)
Digital ad spends to soar on the back of OTT, e-retail
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